Changes to Newsbrief
We recently bought and read through a book on how
to effectively use email marketing, newsletters, mailing lists, etc.
Based on the tips in the book, we are re-evaluating all of our email
communications and improving them. Greater changes to our emails
and the way we use our mailing list may happen in the future; however,
for now, we have made some small but important changes to the Newsbrief.
Here is a list of what we have done:
-
The section of unchanging
information on the right side of the Newsbrief
(deadline for reports, suggestions, questions, etc.)
used to be called "Spotlights." It is now
called "Did You Know...," which better reflects its purpose.
-
The issue number has been
removed from the Newsbrief (it used to be just below
the Newsbrief header graphic, "The Call"). It
did not seem to be very useful, and will no longer
be included.
-
At the bottom of the Newsbrief
used to be a section called "Notices" with two
Notes. The Notes are still there, but the
section title "Notices" has been removed.
-
The Reports and MOM
Members Meeting sections of the Newsbrief have been
shortened by removing unnecessary information.
The removed information can still be found by
clicking on the links in the respective sections.
-
The "Of
Interest" section will no longer be part of the
Newsbrief. It is instead going to become a
separate set of emails highlighting one or two
interesting articles, pieces of news, websites, etc.,
every week.
More information about this change will be
forthcoming as the project is developed.
We hope that listing these changes
will minimize any confusion they may have caused.
We will continue to keep you updated as we improve our
emails further, and hope you will enjoy the results.
ATTG.
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